VeganShare.com - Website Design
Overview of the project:
ABOUT VEGANSHARE.COM WEBSITE: For vegans who want to learn new recipes and share their own with a community of like-minded people, VeganShare is a platform for community members to learn and share healthy and delicious recipes. Unlike allrecipes.com, our product is focused on healthy vegan meals. The goal of our website is people can join as a member, make recipes, share recipes [community forum].
CLIENT: This is one of a Bellevue college UX design course project. This is a 4 Member team project.
METHODS: Brainstorm with business and user, competitive analysis, User Research, User personas, User scenarios, Site map, Sketching, Wireframing, High fidelity of the website , prototyping, User testing.
TIMELINE: 5 Months (Jul 2020 - Nov 2020).
TOOLS: Zoom for communication, Google suite, Adobe XD, Adobe Illustrator,pen & paper.
STATUS: Completed
MY ROLE: As a part of a team of (4 members) UX Designers, Conducted user research to find key insights on vegan diet followers, Determine a focus area to design vegan share.com website site architecture diagram to establish the user flow for the website. Performed competitor analysis with other 5 competitor websites to identify strengths and weaknesses of the website. Designed low and Highfidelity mockups with user flow for the vegan share.com website.
DESIGN CHALLENGE: 1. Design and develop the concept of vegan share platform website.
2. Using this platform users can find out millions of vegan recipes and related articles at one place.
3. Establish a community for vegan diet followers where users can post their vegan diet related posts and Events.
DESIGN PROCESS:
Process
Understand problem context area:
WHAT IS A USER PROBLEM?
Understanding Users requirements:
IDENTIFYING DIFFERENT USER NEEDS & GOALS WITH PERSONA STUDY:
User research & Interviews:
1.We found that people usually follow the vegan diet based on their religion, fitness levels, health issues or would like to stay healthy for a long time.
2. Every family has different concerns about their diet like they want to keep their family healthy for aged people or kids or adults.
3. People have less knowledge about the vegan diet and they would like to be more aware about the vegan diet from watching online videos or articles.
4. Users don't find the best recipes on websites, so they don't have much knowledge about vegan recipes.
5. Users might be interested in sharing theri cooking videos through an online website but they don't have many particular vegan websites that they can share recipes.
6. Users would like to have a community website where they can share cooking videos, write articles, participate in recipe contests so users can get more knowledge about veganism.
Understanding Business requirements:
COMPETITIVE ANALYSIS FOR VEGANSHARE WEBSITE: Performed competitive analysis with other 5 competitor recipes websites to identify weakness and strengths of the website.
SMART Goals & Focus areas:
Sitemap
Design and develop ideas
User-testing with 2 participants and Identify problems to improve the site flow
Users find it hard to view and choose the recipes on the recipes page.
he recipes on the page should be big in size and well organized.
The community page is a little confusing for the user there is no clarity of navigation for the community activities and form page.
Design system
Solution: (High fidelity website screens & Final website User flow)
Final website User flow
High fidelity website screens
Conclusion
Outcomes
1. Reduce the user effort to finding vegan recipes and articles.
2. Establish the veganShare.com website platform for community minded peoples so they can participate in various vegan events to inspire others to become a vegan diet followers.
3. Designed and Develope the concept of the VeganShare.com website platform.
VeganShare.com is a team project. While working on this project, I have learned the importance of making design decisions on the concept. VeganShare platform is a small website for the vegan people focused. Each designer has a particular perspective on the design. While making design decisions there is a conflict that is include the ecommerce for the vegan platform. Then I have identified the importance of each design decision with the specific reason behind it and this behavior helps me to make correct design decisions on the product. We are focusing on a small website for the vegan food benefits and the recipes. If we include the ecommerce features to this project then it will be a large website of the vegan. This is the most important point that I have learned while working on this project.
